My name is Tumars, and I currently work in B2B digital marketing, focusing on Google Ads, Meta Ads, LinkedIn Ads, Yahoo Japan Ads, Naver Ads, website optimization, and SEO.
Over the past few years, I have worked on lead generation, website projects, performance marketing, and growth initiatives across different industries. Along the way, I realized that I wanted a place to document what I learn, share practical experiences, and build a long-term digital asset of my own.
Why I Built This Website？
Most marketing content online focuses on theories and best practices.
This website is different.
This website is where I share practical insights, case studies, and lessons learned from managing digital marketing and growth initiatives across both B2B and B2C businesses.
Topics include:
- B2B lead generation and demand generation
- B2C customer acquisition and retention
- SEO strategy and website optimization
- Paid media management across multiple advertising platforms
- Website redesign and digital experience improvements
- Marketing analytics and performance measurement
- Conversion rate optimization (CRO)
- Growth marketing frameworks and experimentation
- International digital marketing across different regions and channels
- Professional growth and marketing leadership development
What You Can Expect
This blog will focus on three areas:
Insights
Practical digital marketing knowledge covering SEO, paid advertising, website optimization, and lead generation.
Case Studies
Real project experiences, lessons learned, challenges, and outcomes.
Journey
My professional growth, experiments, and observations while building expertise in digital marketing.
My Goal
My goal is simple:
To continuously learn, document, share, and improve.
Whether you’re a marketer, business owner, entrepreneur, or simply interested in digital growth, I hope you find something useful here.
Thank you for visiting, and welcome to the journey.